This sweet, exotic and uber feminine, Baltic gem, is derived from the Latvian plural word meaning, “cleavers”, a type of flowering plant indigenous to Latvia.
In ancient Baltic folk medicine, the plant was used to cure and treat skin diseases and other ailments. The name has inspired a Latvian cosmetics company. Mádara, which is an eco-based brand of cosmetics, differs from other European cosmetic chains as it claims to use 100% natural plants indigenous to the Baltic countries.
The name is also a very popular Latvian first name.
Its designated name day in Latvia is July 29.